Branding and Value Proposition Basics
Understand how a brand promise, customer experience and value proposition fit together. Practise defining an audience, writing a credible benefit statement and keeping messages…
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All courses 131Sales & Marketing Courses
Build practical skills in sales, customer relationships, branding and digital marketing.
Communication and Active Listening for Sales
Build clear, respectful customer conversations. Practise open questions, active listening, accurate summaries, plain-language explanations and responses to concerns through short fictional dialogues.
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Customer Service and Repeat Business Basics
Build reliable service habits before and after purchase. Practise setting expectations, owning enquiries, responding to complaints, following up respectfully and interpreting simple service and…
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Ethical Selling and Responsible Marketing
Recognise misleading promises, hidden conditions, pressure tactics and inappropriate contact practices. Practise checking claims, presenting fair choices and correcting errors through realistic beginner-level sales…
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Introduction to Digital Marketing
Learn how websites, search, social media, email and paid advertising support business goals. Build a simple campaign brief, evaluate a landing page and calculate…
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Introduction to Sales and Marketing
Learn how sales and marketing work together to understand customers, explain value and turn suitable enquiries into lasting business. Practise simple offer design, customer…
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Professional Telephone and Email Etiquette
Handle routine business calls and emails clearly and respectfully. Practise openings, holds, transfers, concise messages, accurate follow-up and recipient checks using fictional customer situations.
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Sales Process and Sales Funnel Basics
Learn how to define sales stages, qualify enquiries, track agreed actions and calculate conversion rates. Use simple fictional funnel data to distinguish activity, progress,…
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Social Media for Business Basics
Plan a manageable business social-media presence with a clear audience, useful content and reliable responses. Practise a short content calendar, accurate posts and basic…
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Understanding Customers and Buying Decisions
Understand the needs, constraints and people behind a purchase. Practise useful questions, buying-stage recognition, decision-role mapping and fair comparisons without relying on stereotypes or…
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