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Email Marketing and Customer Nurturing

Categories: Sales & Marketing
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About Course

Build a permission-aware email programme from audience definition and list quality through copy, segmentation, automation, deliverability and performance review. Includes a complete fictional nurture sequence, test cases and worked campaign calculations.

What Will You Learn?

  • LO01: Define an email audience and maintain usable preference records.
  • LO02: Write a coherent nurture sequence with entry and exit rules.
  • LO03: Explain delivery controls and conduct a pre-send review.
  • LO04: Calculate meaningful email metrics and recommend improvements.

Course Content

Audience and list foundations
Define the purpose, permission record and useful segmentation.

  • 01. Define the purpose and customer permission
  • 02. Clean the list and segment by useful context

Messages and sequence design
Write clear emails and a customer-centred nurture journey.

Delivery and quality assurance
Understand authentication and test the complete experience.

Measurement and improvement
Interpret email evidence and assemble a controlled programme.

Assessment

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