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Branding and Value Proposition Basics

Categories: Sales & Marketing
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About Course

Understand how a brand promise, customer experience and value proposition fit together. Practise defining an audience, writing a credible benefit statement and keeping messages consistent across customer touchpoints.

What Will You Learn?

  • LO01: Explain a brand promise and identify a relevant audience and point of difference.
  • LO02: Write and check a value proposition against evidence and customer experience.

Course Content

Brand and customer promise
Understand the brand experience and choose a relevant audience and position.

  • 01. A brand is experienced as well as recognised
  • 02. Choose an audience and a meaningful position

Value and consistency
Write a supported value proposition and apply it across touchpoints.

Assessment

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