E-Commerce Marketing and Product Listings

About Course

Prepare an e-commerce marketing plan and detailed product listings using a fictional office-supplies store. Learn customer research, catalogue data, titles, descriptions, images, pricing, search discovery, product feeds, checkout, retention and commercial measurement, ending with a complete launch-review pack.

LO01: Define customer needs and maintain a reliable product-data record.
LO02: Write accurate product titles and descriptions.
LO03: Draft a truthful image brief and calculate offer economics.
LO04: Explain product discovery and review feed consistency.
LO05: Plan relevant merchandising and test checkout and after-sale communication.
LO06: Calculate performance measures and assemble a launch plan.

Course Content

Customer and catalogue foundations
Define the buying task and establish reliable product information.

01. Define the customer task and product-market fit
02. Create a product-data source of truth

Product titles and descriptions
Write accurate, useful listing copy.

Visual evidence and offer economics
Plan product images and calculate pricing and discount effects.

Discovery and product feeds
Plan search visibility and maintain consistent channel data.

Merchandising and checkout
Build useful bundles and test the purchase and after-sale journey.

Performance and launch planning
Interpret the funnel and prepare a practical campaign and listing pack.

Assessment

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E-Commerce Marketing and Product Listings

About Course

What Will You Learn?

Course Content

Customer and catalogue foundations
Define the buying task and establish reliable product information.

01. Define the customer task and product-market fit

02. Create a product-data source of truth

Product titles and descriptions
Write accurate, useful listing copy.

03. Write searchable and useful product titles

04. Write descriptions that connect features to use

Visual evidence and offer economics
Plan product images and calculate pricing and discount effects.

05. Plan product images and visual evidence

06. Calculate pricing, discounts and contribution

Discovery and product feeds
Plan search visibility and maintain consistent channel data.

07. Organise categories and support product discovery

08. Maintain product feeds and channel consistency

Merchandising and checkout
Build useful bundles and test the purchase and after-sale journey.

09. Design useful merchandising and transparent promotions

10. Test checkout and plan after-sale communication

Performance and launch planning
Interpret the funnel and prepare a practical campaign and listing pack.

11. Measure the shopping funnel and commercial performance

12. Assemble the e-commerce listing and launch-review pack

Assessment

E-Commerce Marketing and Product Listings – Final Quiz

Earn a certificate

Share this course

About Course

What Will You Learn?

Course Content

Customer and catalogue foundations Define the buying task and establish reliable product information.

01. Define the customer task and product-market fit

02. Create a product-data source of truth

Product titles and descriptions Write accurate, useful listing copy.

03. Write searchable and useful product titles

04. Write descriptions that connect features to use

Visual evidence and offer economics Plan product images and calculate pricing and discount effects.

05. Plan product images and visual evidence

06. Calculate pricing, discounts and contribution

Discovery and product feeds Plan search visibility and maintain consistent channel data.

07. Organise categories and support product discovery

08. Maintain product feeds and channel consistency

Merchandising and checkout Build useful bundles and test the purchase and after-sale journey.

09. Design useful merchandising and transparent promotions

10. Test checkout and plan after-sale communication

Performance and launch planning Interpret the funnel and prepare a practical campaign and listing pack.

11. Measure the shopping funnel and commercial performance

12. Assemble the e-commerce listing and launch-review pack

Assessment

E-Commerce Marketing and Product Listings – Final Quiz

Earn a certificate

Student Ratings & Reviews

Customer and catalogue foundations
Define the buying task and establish reliable product information.

Product titles and descriptions
Write accurate, useful listing copy.

Visual evidence and offer economics
Plan product images and calculate pricing and discount effects.

Discovery and product feeds
Plan search visibility and maintain consistent channel data.

Merchandising and checkout
Build useful bundles and test the purchase and after-sale journey.

Performance and launch planning
Interpret the funnel and prepare a practical campaign and listing pack.