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WhatsApp Business for Customer Engagement

Categories: Sales & Marketing
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About Course

Design a practical WhatsApp customer-engagement process with an accurate business profile, permission records, useful reply scripts, catalogue information, enquiry handling and measurement. Clearly distinguishes the Business App from Business Platform rules and uses fictional conversations for practice.

What Will You Learn?

  • LO01: Explain the channel setup and document customer communication preferences.
  • LO02: Write accurate conversation scripts and catalogue entries.
  • LO03: Plan handoff, distinguish Platform-specific rules and measure service outcomes.

Course Content

Channel and customer expectations
Choose the business setup and define appropriate contact.

  • 01. Choose the setup and define the service promise
  • 02. Record permission and respect contact preferences

Conversations and product information
Write useful replies and maintain clear catalogue information.

Handoff and improvement
Design escalation, understand Platform messaging constraints and review service performance.

Assessment

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