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Understanding Customers and Buying Decisions

Categories: Sales & Marketing
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About Course

Understand the needs, constraints and people behind a purchase. Practise useful questions, buying-stage recognition, decision-role mapping and fair comparisons without relying on stereotypes or pressure.

What Will You Learn?

  • LO01: Identify customer needs, constraints and decision-stage evidence.
  • LO02: Map buying roles and support a comparison using confirmed criteria.

Course Content

Explore the customer situation
Identify needs and recognise where a buyer is in the decision process.

  • 01. Discover needs, priorities and constraints
  • 02. Recognise buying stages and hesitation

Support an informed choice
Map decision roles and compare relevant options fairly.

Assessment

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