Social Media Marketing and Content Planning

About Course

Plan, write, review and measure useful social content for a business. Develop audience-led themes, a production workflow, accessible creative briefs, community responses and a complete four-week calendar with original worked examples.

Course Content

Audience and channel purpose
Define what the audience needs and how each channel contributes.

01. Define the audience and the role of social media
02. Create a consistent business voice and profile

Themes and editorial planning
Build distinct content themes and a realistic calendar.

Create and approve content
Write useful posts and prepare clear visual and video briefs.

Community and measurement
Handle responses and interpret content performance.

Test and improve
Run a controlled content test and complete a four-week plan.

Assessment

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Social Media Marketing and Content Planning

About Course

What Will You Learn?

Course Content

Audience and channel purpose
Define what the audience needs and how each channel contributes.

01. Define the audience and the role of social media

02. Create a consistent business voice and profile

Themes and editorial planning
Build distinct content themes and a realistic calendar.

03. Develop content themes from customer questions

04. Build a realistic editorial calendar

Create and approve content
Write useful posts and prepare clear visual and video briefs.

05. Write posts that deliver a useful idea

06. Prepare visual and short-video production briefs

Community and measurement
Handle responses and interpret content performance.

07. Handle comments, enquiries and complaints

08. Interpret social-content performance

Test and improve
Run a controlled content test and complete a four-week plan.

09. Test a content idea without overclaiming

10. Complete a four-week social content plan

Assessment

Social Media Marketing and Content Planning – Final Quiz

Earn a certificate

Share this course

About Course

What Will You Learn?

Course Content

Audience and channel purpose Define what the audience needs and how each channel contributes.

01. Define the audience and the role of social media

02. Create a consistent business voice and profile

Themes and editorial planning Build distinct content themes and a realistic calendar.

03. Develop content themes from customer questions

04. Build a realistic editorial calendar

Create and approve content Write useful posts and prepare clear visual and video briefs.

05. Write posts that deliver a useful idea

06. Prepare visual and short-video production briefs

Community and measurement Handle responses and interpret content performance.

07. Handle comments, enquiries and complaints

08. Interpret social-content performance

Test and improve Run a controlled content test and complete a four-week plan.

09. Test a content idea without overclaiming

10. Complete a four-week social content plan

Assessment

Social Media Marketing and Content Planning – Final Quiz

Earn a certificate

Student Ratings & Reviews

Audience and channel purpose
Define what the audience needs and how each channel contributes.

Themes and editorial planning
Build distinct content themes and a realistic calendar.

Create and approve content
Write useful posts and prepare clear visual and video briefs.

Community and measurement
Handle responses and interpret content performance.

Test and improve
Run a controlled content test and complete a four-week plan.