Search Engine Optimisation and Local Search

About Course

Plan and review practical website and local-search improvements. Learn search intent, page mapping, content, links, indexing controls, canonical URLs, mobile usability, Business Profiles and Search Console through a detailed fictional website audit.

LO01: Explain search discovery and map customer intent to pages.
LO02: Draft useful page titles, descriptions and content improvements.
LO03: Identify internal-link and indexing problems without confusing them with access control.
LO04: Explain canonical and redirect choices and prioritise user-experience issues.
LO05: Review a local Business Profile and supporting evidence accurately.
LO06: Interpret search metrics and produce a practical SEO action plan.

Course Content

Search and customer intent
Understand discovery and map search needs to suitable pages.

01. Understand search discovery, indexing and relevance
02. Map search intent to a useful page structure

Pages and useful content
Improve page meaning, evidence and readability.

Architecture and indexing
Review internal links and technical indexing conditions.

Duplicate URLs and experience
Handle URL changes and prioritise mobile performance.

Local presence
Maintain an eligible, accurate business presence and credible local evidence.

Measurement and action
Interpret search performance and prepare a prioritised improvement plan.

Assessment

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Search Engine Optimisation and Local Search

About Course

What Will You Learn?

Course Content

Search and customer intent
Understand discovery and map search needs to suitable pages.

01. Understand search discovery, indexing and relevance

02. Map search intent to a useful page structure

Pages and useful content
Improve page meaning, evidence and readability.

03. Improve titles, headings and descriptions

04. Create useful content with credible evidence

Architecture and indexing
Review internal links and technical indexing conditions.

05. Organise navigation and internal links

06. Review crawling and indexing controls

Duplicate URLs and experience
Handle URL changes and prioritise mobile performance.

07. Handle duplicate URLs, canonicals and redirects

08. Prioritise mobile usability and page experience

Local presence
Maintain an eligible, accurate business presence and credible local evidence.

09. Review an eligible and accurate Business Profile

10. Build credible local information and review practices

Measurement and action
Interpret search performance and prepare a prioritised improvement plan.

11. Interpret Search Console performance

12. Prepare a prioritised SEO and local-search plan

Assessment

Search Engine Optimisation and Local Search – Final Quiz

Earn a certificate

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About Course

What Will You Learn?

Course Content

Search and customer intent Understand discovery and map search needs to suitable pages.

01. Understand search discovery, indexing and relevance

02. Map search intent to a useful page structure

Pages and useful content Improve page meaning, evidence and readability.

03. Improve titles, headings and descriptions

04. Create useful content with credible evidence

Architecture and indexing Review internal links and technical indexing conditions.

05. Organise navigation and internal links

06. Review crawling and indexing controls

Duplicate URLs and experience Handle URL changes and prioritise mobile performance.

07. Handle duplicate URLs, canonicals and redirects

08. Prioritise mobile usability and page experience

Local presence Maintain an eligible, accurate business presence and credible local evidence.

09. Review an eligible and accurate Business Profile

10. Build credible local information and review practices

Measurement and action Interpret search performance and prepare a prioritised improvement plan.

11. Interpret Search Console performance

12. Prepare a prioritised SEO and local-search plan

Assessment

Search Engine Optimisation and Local Search – Final Quiz

Earn a certificate

Student Ratings & Reviews

Search and customer intent
Understand discovery and map search needs to suitable pages.

Pages and useful content
Improve page meaning, evidence and readability.

Architecture and indexing
Review internal links and technical indexing conditions.

Duplicate URLs and experience
Handle URL changes and prioritise mobile performance.

Local presence
Maintain an eligible, accurate business presence and credible local evidence.

Measurement and action
Interpret search performance and prepare a prioritised improvement plan.