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Sales Skills for Business Professionals

Categories: Sales & Marketing
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About Course

Build an ethical, practical sales routine from preparation to customer handover. Practise goal setting, value statements, discovery, qualification, pipeline review and commercial conversations using supplied fictional business cases.

What Will You Learn?

  • LO01: Prepare measurable sales goals and supported value statements.
  • LO02: Conduct discovery and assess opportunity suitability.
  • LO03: Prioritise opportunities and respond to commercial concerns.
  • LO04: Prepare accurate handovers and an evidence-based improvement plan.

Course Content

Prepare for useful sales conversations
Set realistic goals and connect an offer to a customer need.

  • 01. Turn a sales target into a practical plan
  • 02. Explain value without exaggerating

Discover and qualify
Listen for evidence and agree suitable next steps.

Progress opportunities
Prioritise commitments and respond to concerns with evidence.

Deliver and improve
Confirm agreements, transfer commitments and review sales results.

Assessment

Earn a certificate

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