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LinkedIn Marketing and Social Selling

Categories: Sales & Marketing
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About Course

Develop a credible LinkedIn presence and a practical business-to-business relationship plan. Learn profile and Page positioning, useful content, account research, professional conversations, lead handoff and performance review through fictional examples and a complete 30-day plan.

What Will You Learn?

  • LO01: Position a genuine professional profile and company Page.
  • LO02: Create useful content and relevant professional contributions.
  • LO03: Research business fit and conduct respectful relationship-based conversations.
  • LO04: Measure qualified outcomes and assemble a practical LinkedIn plan.

Course Content

Positioning and presence
Clarify the audience and distinguish personal profiles from company Pages.

  • 01. Define an audience and a credible professional position
  • 02. Build complementary personal and company presences

Content and professional participation
Publish useful evidence and contribute to relevant conversations.

Research and relationship development
Research accounts and move appropriately from interest to a business conversation.

Measurement and operating plan
Track meaningful outcomes and prepare a maintainable 30-day programme.

Assessment

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