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Introduction to Sales and Marketing

Categories: Sales & Marketing
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About Course

Learn how sales and marketing work together to understand customers, explain value and turn suitable enquiries into lasting business. Practise simple offer design, customer conversations, handovers and performance calculations using fictional examples.

What Will You Learn?

  • LO01: Distinguish sales and marketing activities and identify a customer need.
  • LO02: Build a simple offer and explain its relevant benefits.
  • LO03: Record an agreed next step and interpret basic sales results.

Course Content

Customers and value
Understand the roles of marketing and sales and the needs behind a purchase.

  • 01. How sales and marketing work together
  • 02. Needs, features and customer benefits

Offers and conversations
Connect the marketing mix to a clear, useful customer conversation.

Handover and results
Coordinate follow-up and interpret basic commercial measures.

Assessment

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