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Introduction to Digital Marketing

Categories: Sales & Marketing
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About Course

Learn how websites, search, social media, email and paid advertising support business goals. Build a simple campaign brief, evaluate a landing page and calculate basic campaign measures using fictional data.

What Will You Learn?

  • LO01: Select a digital channel for a defined audience and objective.
  • LO02: Draft a clear digital message and a suitable enquiry-page action.
  • LO03: Calculate basic campaign metrics and propose a measured improvement.

Course Content

Goals and channels
Connect a business objective to a customer journey and a suitable channel.

  • 01. Start with a business goal and a customer journey
  • 02. Understand websites, search and traffic sources

Content and enquiries
Create useful messages and clear landing-page actions.

Measurement and improvement
Calculate basic metrics and plan a controlled improvement.

Assessment

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