Greenwashing and Responsible Sustainability Claims

About Course

Recognise misleading sustainability messages and turn evidence into clear, bounded claims. Learn to review wording, comparisons, percentages, images, labels, targets and carbon statements. Six detailed lessons include original fictional advertisements, correction examples and private challenges with model feedback. Assessment is a 20-question multiple-choice quiz.

LO01: Identify what a reasonable audience may understand from words and visuals.
LO02: Match a claim to a specific subject, period, method and supporting record.
LO03: Calculate fair comparisons and distinguish relative changes from percentage-point changes.
LO04: Recognise unsupported label implications and conditions attached to disposal statements.
LO05: Recognise when a carbon or future-target claim goes beyond the available evidence.
LO06: Use a simple claim-review process and respond to errors transparently.

Course Content

Recognising claims
Identify explicit and implied sustainability messages and the evidence they require.

01. Recognise explicit and implied sustainability claims
02. Define the claim and assemble suitable evidence

Testing the message
Check comparisons, percentages, labels and future commitments.

Approving and correcting claims
Build a review record and respond responsibly when a claim is unsupported.

Assessment

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Greenwashing and Responsible Sustainability Claims

About Course

What Will You Learn?

Course Content

Recognising claims
Identify explicit and implied sustainability messages and the evidence they require.

01. Recognise explicit and implied sustainability claims

02. Define the claim and assemble suitable evidence

Testing the message
Check comparisons, percentages, labels and future commitments.

03. Check comparisons and percentage claims

04. Review labels, visuals and disposal claims

Approving and correcting claims
Build a review record and respond responsibly when a claim is unsupported.

05. Distinguish carbon results, targets and credits

06. Approve, monitor and correct sustainability claims

Assessment

Greenwashing and Responsible Sustainability Claims – Final Quiz

Earn a certificate

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About Course

What Will You Learn?

Course Content

Recognising claims Identify explicit and implied sustainability messages and the evidence they require.

01. Recognise explicit and implied sustainability claims

02. Define the claim and assemble suitable evidence

Testing the message Check comparisons, percentages, labels and future commitments.

03. Check comparisons and percentage claims

04. Review labels, visuals and disposal claims

Approving and correcting claims Build a review record and respond responsibly when a claim is unsupported.

05. Distinguish carbon results, targets and credits

06. Approve, monitor and correct sustainability claims

Assessment

Greenwashing and Responsible Sustainability Claims – Final Quiz

Earn a certificate

Student Ratings & Reviews

Recognising claims
Identify explicit and implied sustainability messages and the evidence they require.

Testing the message
Check comparisons, percentages, labels and future commitments.

Approving and correcting claims
Build a review record and respond responsibly when a claim is unsupported.