Google Analytics 4 and Marketing Performance Measurement

About Course

Build a practical GA4 measurement plan and interpret marketing performance using synthetic data. Learn properties and streams, event specifications, key events, campaign tagging, acquisition scopes, engagement, funnels, e-commerce signals, attribution and quality checks, ending with a decision-focused reporting pack.

LO01: Define a measurement plan and explain GA4 account concepts.
LO02: Specify meaningful events and validate their collection.
LO03: Create consistent campaign tags and distinguish acquisition scopes.
LO04: Calculate engagement and funnel measures with clear denominators.
LO05: Interpret e-commerce events and attribution without confusing revenue with profit.
LO06: Review data quality and produce an actionable report.

Course Content

Measurement foundations
Translate business questions into a GA4 plan and understand the data structure.

01. Turn business questions into a measurement plan
02. Understand properties, streams and implementation roles

Events and validation
Specify events, key events and technical quality checks.

Campaigns and acquisition
Use campaign parameters and choose the correct acquisition scope.

Engagement and funnels
Interpret customer journeys with consistent definitions and denominators.

Revenue and attribution
Understand e-commerce signals and credit allocation.

Quality and reporting
Recognise data limitations and build a decision-ready performance report.

Assessment

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

Student Ratings & Reviews

No Review Yet

Google Analytics 4 and Marketing Performance Measurement

About Course

What Will You Learn?

Course Content

Measurement foundations
Translate business questions into a GA4 plan and understand the data structure.

01. Turn business questions into a measurement plan

02. Understand properties, streams and implementation roles

Events and validation
Specify events, key events and technical quality checks.

03. Specify events, parameters and key events

04. Validate collection with a controlled test matrix

Campaigns and acquisition
Use campaign parameters and choose the correct acquisition scope.

05. Create consistent campaign parameters

06. Distinguish user, session and event acquisition scopes

Engagement and funnels
Interpret customer journeys with consistent definitions and denominators.

07. Interpret users, sessions and engagement

08. Build a funnel with consistent stages and cohorts

Revenue and attribution
Understand e-commerce signals and credit allocation.

09. Understand e-commerce events and revenue checks

10. Interpret attribution and return measures carefully

Quality and reporting
Recognise data limitations and build a decision-ready performance report.

11. Recognise privacy and data-quality limitations

12. Build a decision-focused dashboard and review pack

Assessment

Google Analytics 4 and Marketing Performance Measurement – Final Quiz

Earn a certificate

Share this course

About Course

What Will You Learn?

Course Content

Measurement foundations Translate business questions into a GA4 plan and understand the data structure.

01. Turn business questions into a measurement plan

02. Understand properties, streams and implementation roles

Events and validation Specify events, key events and technical quality checks.

03. Specify events, parameters and key events

04. Validate collection with a controlled test matrix

Campaigns and acquisition Use campaign parameters and choose the correct acquisition scope.

05. Create consistent campaign parameters

06. Distinguish user, session and event acquisition scopes

Engagement and funnels Interpret customer journeys with consistent definitions and denominators.

07. Interpret users, sessions and engagement

08. Build a funnel with consistent stages and cohorts

Revenue and attribution Understand e-commerce signals and credit allocation.

09. Understand e-commerce events and revenue checks

10. Interpret attribution and return measures carefully

Quality and reporting Recognise data limitations and build a decision-ready performance report.

11. Recognise privacy and data-quality limitations

12. Build a decision-focused dashboard and review pack

Assessment

Google Analytics 4 and Marketing Performance Measurement – Final Quiz

Earn a certificate

Student Ratings & Reviews

Measurement foundations
Translate business questions into a GA4 plan and understand the data structure.

Events and validation
Specify events, key events and technical quality checks.

Campaigns and acquisition
Use campaign parameters and choose the correct acquisition scope.

Engagement and funnels
Interpret customer journeys with consistent definitions and denominators.

Revenue and attribution
Understand e-commerce signals and credit allocation.

Quality and reporting
Recognise data limitations and build a decision-ready performance report.