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Facebook and Instagram Advertising

Categories: Sales & Marketing
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About Course

Prepare a practical Meta advertising plan covering objectives, audiences, creative, placements, lead journeys, budgets, measurement, testing and reporting. Work through fictional campaign records and a complete launch review without purchasing advertising.

What Will You Learn?

  • LO01: Choose an appropriate objective and explain account readiness.
  • LO02: Design an audience hypothesis and lead journey.
  • LO03: Draft creative suited to the offer and placement.
  • LO04: Calculate campaign costs and specify event checks.
  • LO05: Design a fair test and interpret performance.
  • LO06: Troubleshoot issues and assemble a launch review.

Course Content

Objectives and account readiness
Connect the business outcome to campaign structure and access.

  • 01. Choose an objective that reflects the business outcome
  • 02. Understand structure, access and asset readiness

Audiences and customer journeys
Plan appropriate audiences and destinations.

Creative and placements
Develop accurate, accessible advertisements for different contexts.

Budget and measurement
Model campaign costs and specify trustworthy events.

Testing and interpretation
Compare creative fairly and interpret funnel performance.

Optimisation and launch review
Diagnose issues and complete a controlled campaign plan.

Assessment

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