Business Development and Strategic Partnerships

About Course

Develop and test business-growth opportunities and partner propositions. Practise market sizing, partner selection, joint offers, contribution calculations, referral controls, performance reviews and a realistic pilot plan using fictional cases.

LO01: Frame a growth hypothesis and estimate reachable demand using explicit assumptions.
LO02: Compare partnership models and conduct proportionate due diligence.
LO03: Design a bounded joint offer and calculate contribution and break-even volume.
LO04: Define commercial issues, responsibilities and onboarding controls.
LO05: Manage lead sharing and interpret partner performance.
LO06: Plan corrective action or exit and prepare an integrated pilot.

Course Content

Frame and size opportunities
Test a growth hypothesis and estimate a reachable market.

01. Frame a testable business-development opportunity
02. Estimate the reachable market and demand scenarios

Select the right partnership
Compare models and assess partner evidence.

Design a viable joint offer
Define customer value, scope and unit economics.

Agree and launch the operating model
Clarify commercial terms, authority and onboarding.

Manage leads and performance
Control information sharing and interpret partner results.

Improve or exit responsibly
Address underperformance and integrate a complete pilot plan.

Assessment

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Business Development and Strategic Partnerships

About Course

What Will You Learn?

Course Content

Frame and size opportunities
Test a growth hypothesis and estimate a reachable market.

01. Frame a testable business-development opportunity

02. Estimate the reachable market and demand scenarios

Select the right partnership
Compare models and assess partner evidence.

03. Choose a partnership model

04. Evaluate partners through proportionate due diligence

Design a viable joint offer
Define customer value, scope and unit economics.

05. Design a clear joint customer offer

06. Calculate partner economics and break-even volume

Agree and launch the operating model
Clarify commercial terms, authority and onboarding.

07. Prepare commercial issues for authorised agreement

08. Onboard partners and test the operating workflow

Manage leads and performance
Control information sharing and interpret partner results.

09. Share leads with purpose and appropriate controls

10. Measure partner performance and attribution

Improve or exit responsibly
Address underperformance and integrate a complete pilot plan.

11. Address underperformance and plan a responsible exit

12. Build a complete partnership pilot plan

Assessment

Business Development and Strategic Partnerships – Final Quiz

Earn a certificate

Share this course

About Course

What Will You Learn?

Course Content

Frame and size opportunities Test a growth hypothesis and estimate a reachable market.

01. Frame a testable business-development opportunity

02. Estimate the reachable market and demand scenarios

Select the right partnership Compare models and assess partner evidence.

03. Choose a partnership model

04. Evaluate partners through proportionate due diligence

Design a viable joint offer Define customer value, scope and unit economics.

05. Design a clear joint customer offer

06. Calculate partner economics and break-even volume

Agree and launch the operating model Clarify commercial terms, authority and onboarding.

07. Prepare commercial issues for authorised agreement

08. Onboard partners and test the operating workflow

Manage leads and performance Control information sharing and interpret partner results.

09. Share leads with purpose and appropriate controls

10. Measure partner performance and attribution

Improve or exit responsibly Address underperformance and integrate a complete pilot plan.

11. Address underperformance and plan a responsible exit

12. Build a complete partnership pilot plan

Assessment

Business Development and Strategic Partnerships – Final Quiz

Earn a certificate

Student Ratings & Reviews

Frame and size opportunities
Test a growth hypothesis and estimate a reachable market.

Select the right partnership
Compare models and assess partner evidence.

Design a viable joint offer
Define customer value, scope and unit economics.

Agree and launch the operating model
Clarify commercial terms, authority and onboarding.

Manage leads and performance
Control information sharing and interpret partner results.

Improve or exit responsibly
Address underperformance and integrate a complete pilot plan.